Here are some little known "secret" email marketing tips and
practical advice for improving email response rates.

1. Shorter emails are better than longer ones. How long should
an email be?  Short enough so that the reader does not have to
scroll down the page.  Even shorter if you are using a credit
emailer where the reader can click a link to your website.

2. Email text should be no wider than 60 characters. This is
about half the screen width. I use a 60 character 'map' like
this:

123456789012345678901234567890123456789012345678901234567890

Why do I say to make text no wider than 60 characters? It
makes the ad copy look cleaner and focused.  It also adds
a lot of white space to your email which makes the reader
focus on the major points of your email.

3. Most marketing email these days are sent using a credit
mailer program where the reader earns credits for reading
emails.  Your objective is to get the reader to click the
link. 

4. Use strong, attention-grabbing, subject headlines. You
want the reader to open your email, not hit the delete
button. Keep records of headlines you have used to figure
out which ones work best.  I am currently testing "red butt
monkey marketing" to see what response rates I get.

5. Use short sentences. Or bulletized phrases. Answer the
reader's question "What Is In It For Me" (WIIFM).

6. And finally, add your complete name to the signature
block. People want to do business with people not some
anonymous stranger.

Best regards,

Glen Palo

P.S. Are you are short on time or have writer's block
trying to come up with some headlines that sell? Then
grab ==> Headlines That Sell